Creative thinking, insights and ideas

In a world full of web design templates, themes and copy cats, creating websites that blend into the crowd is all too easy. My opinion is that every web design that is produced needs to be different, perfectly optimised for its audience, objectives and brand it represents.

Speak to any SEO specialist worth their salt and the phrase “Schema markup” is guaranteed to come up fairly quickly. It’s one of the most powerful on-site SEO tactics, enabling websites to spoon feed search engines to get featured snippets and better click through rates.

Resize, crop, save, repeat. To anyone who’s managed an image heavy website, you’ll understand me when I say I’ve had enough. If you’re a fan of spending hours manipulating and optimising images you have my permission to get it printed on a t-shirt. If not, I’m here to help.

Whether we like it or not, most websites have a shelf life of a few years and continuous investment is needed to ensure your website is working as hard as it can for your business. Don’t leave it too late. Invest properly and the ROI will speaks for itself.

With almost two billion websites to be found on the internet, there are a lot of different things we can read about when we flick our screens on. So how can you make sure people want to read about what you have to offer, rather than delving away on a tangent towards a cat video compilation or worse, your competitors?

More often than not, the first page people land on when visiting your website is the home page. It’s also the place most web designers start when creating a website. Your home page is the first impression, the start of a journey, and most importantly, an opportunity to engage your audience.