Creative thinking, insights and ideas.

Whether your goal is to boost engagement, improve conversions or simply make your site feel more human, smart personalisation helps you connect with your audience on a deeper level. In this blog, we’ll show you 8 impactful ways to bring personalisation into your web design, so every visit feels like it was built just for them.

Google Ads has come a long way since its early days of manual keyword management and straightforward text ads. What started as a platform that allowed marketers to fine-tune every aspect of their campaigns has evolved drastically with the introduction of AI.

Wondering how to get your website featured in Google’s new-ish AI Overview? You don’t need to be a search engine wizard or even rank number one to get noticed. Here’s how you can give your content the best shot at being featured, all in plain English.

In 2025, brands are stripping back and standing out. From Uber’s sleek refresh to Eventbrite’s expressive new mark, this year’s rebrands prove that less really is more. Here’s how leading brands are using minimalism and meaning to redefine their identity.

In 2025, sustainable web design is evolving into a mainstream practice, aiming to reduce environmental harm through optimised code, energy-efficient UX/UI, and environmentally friendly hosting. This trend is driven by heightened climate awareness and a rising call for sustainable digital solutions. Key aspects include lowering server demands, utilising compressed images and formats such as WebP, selecting eco-hosting companies, and embracing minimalist design principles.

As artificial intelligence continues to reshape the digital landscape, Google has released updated documentation clarifying how AI-generated content and on-site AI features should be used. For digital marketers, staying informed about these evolving guidelines is critical, not just for compliance, but for maintaining a competitive edge in an AI-driven search environment.