We research, create, and launch paid advertising campaigns that generate leads for your business. By crafting ads that engage and landing pages that convert, we deliver true ROI for our clients throughout Hampshire.
At Bigger Picture, we optimise every aspect of your PPC campaigns for maximum performance and return on investment (ROI). Our strategy blends deep analytical insight with creative ad development, ensuring your paid advertising efforts don't just generate clicks but engage your target audience and convert. You won’t find us popping champagne over vanity metrics. We focus on what truly matters to your business growth by implementing strategic campaigns that turn your ad spend into revenue.
Search campaigns
Capture and engage high-intent customers at the exact moment they are searching for your products or services. Our expertly crafted search ads on Google and Microsoft ensure your brand appears at the top of search results.
We continuously optimise keywords, ad copy, and bidding strategies to drive prospects to your website and maximise your return.
Shopping campaigns
Looking to boost e-commerce sales? Showcase your products visually to potential customers with Google Shopping ads. Our optimised listings catch the eye of shoppers and provide essential product information upfront.
We ensure your product feed, bidding strategies, and campaign structure are set up to increase visibility and drive sales for your e-commerce business.
Performance max
Leverage Google's AI-powered Performance Max campaigns to reach potential customers across multiple channels. With ads running for Search, Display, YouTube, Discover, Gmail and Maps, we help you connect with customers wherever they are.
Display advertising
Build brand awareness and reach a wider audience with visually appealing display ads across the web. Our team creates eye-catching banners and rich media ads that showcase your brand on relevant websites. Through targeting and retargeting strategies, we help keep your brand at the front of your prospects mind.
Paid social advertising
We craft precision-targeted ads across multiple social platforms. From the likes of Meta to LinkedIn, our paid social ads ensure your message reaches the right people at the right time.
Whether you're looking to raise brand awareness, generate leads, or drive sales, our paid social campaigns are designed to maximise your return on investment.
Basined in Basingstoke, Hampshire, our PPC experts deliver real impact and get the results you deserve. Whether that be through Google, Microsoft, Meta or LinkedIn, we know what it takes to drive campaign success. Arrange a visit to our Old farmhouse and explore how PPC can work for your brand.
Account audit/creation
Have an existing Google Ads account that needs fine-tuning? Or require an entirely new setup? We take the time needed to understand your current position and goals, before conducting a review. Our audit will highlight wasted spend and assess ad performance. providing us with data needed to optimise our PCC work moving forward.
Keyword and competitor research
We carry out extensive research to identify the most relevant and profitable keywords whilst keeping your company's goals and budget in mind. Analysing key competitors helps us understand the playing field and spot opportunity for the greatest return on your investment.
Strategy
Once all analysis is complete, we compile our findings and work closely with you to develop a long-term strategy for your paid search advertising.
Ad and landing page creation
As experts in both digital marketing and web design, we have everything from your ad copy to your landing pages carefully crafted for conversion. This means we have full control and can take full responsibility. No blame passing here.
Ongoing PPC management
As your new campaign(s) are rolled out, we strictly monitor performance to ensure spend is not wasted early on. Our experts then monitor your account daily, take necessary action based on data, and make frequent recommendations such as A/B tests. We look to squeeze all the potential from the campaigns we work on.
Conversion tracking and reporting
We operate with complete transparency. Expect monthly reporting that highlights where your budget is being spent and why, the results achieved, and where they came from. As well as recommendations to help steer further improvements.
We've been working with Bigger Picture for our marketing needs, and the results have been nothing short of exceptional. Their expertise in Google advertising has been a game-changer for our lead generation efforts. They are strategic, data-driven, and consistently effective.
What sets them apart is how seamlessly they integrate with our existing systems for lead tracking and measuring ROI. It’s made collaboration effortless and transparent. On top of that, their team is always open to suggestions and incredibly flexible, making them a true partner rather than just a service provider. Highly recommend!
Social Media Marketing
We build genuine online connections with human-first social strategies that resonate and engage.
CRO
We combine data and design to discover and test optimisations that will turn more visitors into actionable leads and customers.
Website Performance
Your website’s page speed directly effects UX, SEO and conversions. Don’t settle for anything but the best
Learn the ins and outs of crafting compelling headlines, persuasive ad descriptions and strong calls-to-action for effective PPC ads. Create ad copy that stands out and delivers measurable results with our latest insight.
Digital
Growing an audience, building loyalty, and turning website traffic into real, paying customers can be challenging. A lot of time, effort and budget probably went into designing your website into a great user experience, so don't let it go to waste. Here are my top 10 website marketing tips for SMEs:
Insight
AI tools like ChatGPT and Perplexity are changing how users discover brands. Learn why tracking brand citations in LLMs is the new SEO frontier, and how to make your brand stand out.
SEO
Discover the new Bigger Picture website, a bold rebrand and expanded digital service offering. From AI innovation to CRO expertise, see how we're evolving to help your brand thrive online.
Thoughts & Ideas
Discover how AI Optimisation (AIO) is transforming SEO strategies. Learn how businesses can adapt content to improve visibility on AI-driven search platforms, boost brand awareness, and drive conversions.
SEO
Growing a meaningful brand presence on social media is hard - but knowing the mistakes to avoid can make your journey to success much easier!
Digital
Unlock the full potential of your business's digital presence with our roadmap to success in partnering with a digital marketing agency. From open communication and focused briefs to trusting expertise and supporting cross-agency collaboration, we've got it all covered.
SEO
