It's our job to design captivating solutions that make an immediate impression. It's what your brand deserves. Our passionate creative team produce award-winning websites, addictive animations, and unforgettable illustrations that stand the test of time and put your brand in its best light.
Design services for brands that want to be seen
Design Services in Basingstoke, Hampshire
Branding
At the heart of every remarkable brand is a story waiting to be told. Our mission at Bigger Picture is to bring out what makes your brand unique through impactful messaging and positioning.
We go beyond visual appeal, crafting brands that create lasting impressions and turn casual observers into engaged supporters. From how you are perceived to how you communicate after the first touch-point, we'll leave no stone unturned.
Web design
At Bigger Picture, our expert team of web designers and creative developers craft bespoke websites that captivate audiences, inspire action, and leave a lasting impression.
For nearly two decades, we’ve been pushing the boundaries of web design to deliver no bull results for brands across most sectors. Our approach is simple: no templates, no shortcuts, no compromises.
UX & UI design
Our creative team push web design beyond standard practices to deliver digital experiences that work hard for your brand.
We transform your digital challenges into powerful user experiences. From seamless interfaces to streamlined user journeys, our team of creative web designers solve real business problems and drive meaningful user engagement.
Design for print
In a digital world, sometimes there is nothing better than touch.
Our design team understand that printed material can be the key to securing a deal. We help translate your brand into a physical experience, placing your story directly in the hands of your customers and prospects.
Design case studies
Browse more work
GoodHub
A new brand, website and ongoing marketing for the fundraising platform redefining what it means to give
Branding Web Design Digital Marketing
Raaft
A complete brand and ongoing marketing support for the complete terrace system
Branding Web Design
Happy Kitchens
A brand refresh and Webflow website for the bespoke kitchen & furniture brand in Hampshire
Branding Web Design
Recorra
A new customer portal and website with dynamic quoting tool for the recycling and waste company in London and the South East
Web Design Digital Marketing
Regal Tag
New website for the customised tagging experts
Web Design Digital Marketing
SMI
E-commerce website for experts in workplace products
Web Design
Haiken
Cutting edge design for inspiring office furniture
Branding Web Design Digital Marketing
EF Medispa
A new website for London's innovative medical spa
Web Design Digital Marketing
Latest design insights from Bigger Picture
8 ways to add personalisation into your web design
Whether your goal is to boost engagement, improve conversions or simply make your site feel more human, smart personalisation helps you connect with your audience on a deeper level. In this blog, we’ll show you 8 impactful ways to bring personalisation into your web design, so every visit feels like it was built just for them.
Website Trend
The future of Google Ads and AI: Time to embrace automation?
Google Ads has come a long way since its early days of manual keyword management and straightforward text ads. What started as a platform that allowed marketers to fine-tune every aspect of their campaigns has evolved drastically with the introduction of AI.
Digital
8 Quick Tips to Get Your Content Featured in Google’s AI Overview
Wondering how to get your website featured in Google’s new-ish AI Overview? You don’t need to be a search engine wizard or even rank number one to get noticed. Here’s how you can give your content the best shot at being featured, all in plain English.
SEO
The top rebrands of 2025: Minimalism and meaning
In 2025, brands are stripping back and standing out. From Uber’s sleek refresh to Eventbrite’s expressive new mark, this year’s rebrands prove that less really is more. Here’s how leading brands are using minimalism and meaning to redefine their identity.
Branding
Sustainable web design in 2025: Practical steps designers can take to reduce digital impact
In 2025, sustainable web design is evolving into a mainstream practice, aiming to reduce environmental harm through optimised code, energy-efficient UX/UI, and environmentally friendly hosting. This trend is driven by heightened climate awareness and a rising call for sustainable digital solutions. Key aspects include lowering server demands, utilising compressed images and formats such as WebP, selecting eco-hosting companies, and embracing minimalist design principles.
Website Trend
Google’s evolving AI tools: What digital marketers need to know
As artificial intelligence continues to reshape the digital landscape, Google has released updated documentation clarifying how AI-generated content and on-site AI features should be used. For digital marketers, staying informed about these evolving guidelines is critical, not just for compliance, but for maintaining a competitive edge in an AI-driven search environment.
Thoughts & Ideas
Figma Config 2025: The future of design, unveiled
At Config 2025, Figma didn’t just unveil new features, it redefined what’s possible in digital design. From real-time responsive layouts to AI-powered code generation and live web publishing, this year’s announcements signal a new era where design, development, and deployment live in one seamless flow. Whether you’re a designer, developer, or creative team lead, here’s why Figma’s latest evolution matters.
Thoughts & Ideas
Google Ads Introduces AI Max for Search Campaigns
Google is pushing a new era for Search campaigns with the introduction of AI Max, a powerful upgrade set to launch globally in beta later this month.
Digital