Power up your efforts with our digital marketing consultancy services

Marketing consultancy FAQs

• How is your consultancy different from a full-service marketing agency?

  Unlike our other marketing services, we focus on strategy and guidance rather than execution. We work alongside your existing team, providing expert insights and direction while allowing you to maintain control over implementation. We fill knowledge gaps and act as additional expert resource.

• Can you help with specific marketing channels or campaigns?

  Absolutely. Whether you need assistance with social media strategy, content marketing, SEO, or any other specific area, our experts can provide targeted advice and recommendations.

• How long does a typical consultancy engagement last?

  The duration varies based on your needs. We offer both short-term project-based consultations and ongoing retainer relationships. We'll work with you to determine the best approach for your business.

• Will you work with our existing marketing tools and technologies?

  Yes, we adapt to your current tech stack. We can also recommend new tools if we identify areas where your capabilities could be enhanced i.e. A/B testing, real time personalisation and automation.

• How do you measure the success of your consultancy services?

  Success is measured against the KPIs we establish together at the outset of our engagement. These typically include metrics like increased ROI, improved conversion rates, or enhanced brand awareness, depending on your specific goals. Our ongoing analysis and reporting mean you’ll always be up to date on where things stand.

• What kind of expertise do your marketing consultants bring?

  Our consultants have extensive experience across various marketing channels and industries. They provide valuable insights, advise on tactical ideas, and bring fresh perspectives to your marketing efforts. Whether this is SEO, social media marketing or content marketing, Bigger Picture can bring the expertise to your team.

• What are they key benefits of hiring a marketing consultant?

  Hiring a marketing consultant offers several benefits. They bring a fresh perspective and innovative strategies, providing cost-effective specialised skills. Consultants like us offer objective advice, allowing your business to make informed decisions and focus on core competencies, while optimising marketing budgets for maximum ROI.

• What makes a marketing consultant effective for a small business?

  An effective marketing consultant for small businesses offers specialised expertise and tailored strategies to maximise ROI. We provide cost-effective solutions, handle marketing tasks, and offer objective advice to avoid costly mistakes.

• How do marketing consultants optimise marketing budgets?

  As marketing consultants, we optimise marketing budgets by using data-driven decision making to identify effective channels and tactics. We align spending with business goals, remove inefficiencies, and focus on revenue-driving activities. By assessing and refining the marketing funnel and strategically outsourcing tasks, we can help your business achieve better results without unnecessary spending.

• How do marketing consultants stay updated with industry trends and best practices?

  As marketing consultants, we stay updated by engaging in continuous learning, attending industry events, and following reputable sources. We get involved in online communities, analyse competitors, and utilise industry databases to remain current with the latest trends and best practices.