The announcement of a rebrand is a topic that always has the design world waiting in suspense. There’s just something captivating about that ‘big reveal’ moment.

Executing a rebrand successfully is no easy feat, which is why it’s so refreshing to see one done well. We’ve put together a roundup of 5 rebrands that got it right.

Your value proposition is one of the most important parts of your overall marketing messaging. Sadly, many businesses create meaningless slogans, drown their value proposition in buzzwords, or don’t bother with one at all. In this article, we’ll explain exactly how to write a good value proposition (+3 famous examples).