Insights and ideas: SEO

Search Engine Optimisation (SEO) is very often referred to as some sort of dark art. The web design industry is full of myths and exaggerations about SEO, and for the uninitiated, it can incredibly confusing. All this talk of algorithms, backlinks and tags only really serves to blur the picture and perpetuate the belief that you should be employing wizards to do your website’s SEO.

Your website should be designed for people, like Janet in HR, or Alan from an investment bank, or maybe even Elena the CEO. Giving a face to your audience helps make decisions and guide a design - always keeping the user in mind. Find out how to utilize audience personas.

This is my first week at Bigger Picture, well, actually in the digital industry. This article is an overview of what I have learnt about on-site SEO. I hope you find it as interesting as I have.

Blog posts and articles about the prevalence of voice search tend to include the statistic that 50% of all online searches will be conducted by voice by 2020. It’s an over-used and potentially over-hyped statistic that is dropped in here, there and everywhere. Look, we just dropped it in without you even noticing!

Google announced its new page experience signals will be rolled out May 2021. Are you prepared?

Google introduced several new performance metrics as part of their Web Vitals. These metrics present quality signals to help measure the level of User Experience (UX) people are receiving when landing on websites. Find out what they are and how to improve them.

In late May, Google announced that it would be rolling out an update to its ranking algorithm sometime in 2021. The update will bring three new search signals into the fold, which judge a website’s overall page experience.

As we bring this year to a close, now is the time to start preparing for the next Google algorithm update in 2021. Here’s how your website can prepare for Google’s new ranking signal update.