Running a successful business in today’s digital age can be difficult. With such a saturated market, it is important your business has a strong and distinctive digital presence that will help you stand out among competitors.
Having unique and cohesive branding, web design, and marketing strategies, will allow your business to build up a powerful and trustworthy online presence which will encourage sales and conversions. But, juggling all of this whilst also running a business can be impossible and hiring multiple agencies for separate services can be costly and create an inconsistent brand voice.
Partnering with a full-service digital agency can help you tackle this. Full-service digital agencies provide high-end digital services such as branding and marketing all under the same roof, saving you time and money.
In this article, we are going to explore what a full-service agency is, what they do, and the five benefits of working with one.
What is a full-service digital agency?
In short, a full-service digital agency does what it says on the tin, it provides a full range of digital services tailored to suit the specific needs of each business they work with.
These agencies usually comprise of a mixed team of individuals who each specialise in certain areas of marketing and digital design. For example, the designers will understand how to create engaging artwork, the digital marketers will know what makes an effective social media marketing campaign, and the back end and front-end developers will know how to create a beautiful yet functional website. This variety of skillsets allows full-service agencies to provide businesses with tailored, comprehensive strategies and solutions from start to finish.
What do full-service agencies do?
Full-service agencies provide a variety of creative and technological offerings depending on your requirements. These can include, but are not limited to:
- Brand Identity Design
- SEO
- PPC
- Animation and illustration design
- Social media management
- Email marketing
- Web Development and design
- Content creation
Hiring a full-service marketing agency doesn’t mean you have to use everything they offer. Services can be bundled or segregated depending on your objectives.
What are the benefits of working with a full-service digital agency?
Asides from making your life easier, there are many major benefits of working with a full-service digital agency, and these include:
1. Consistent brand messaging
Studies have shown that businesses with consistent brand messaging, on average have a 23% increase in revenue compared to those who do not. This is because consumers who are met with the same brand voice wherever they are in the buyer journey, are able to trust and resonate with the brand, encouraging them to convert.
If your business uses individual specialised agencies for different services, your brand messaging could be at risk of falling out of line. Working with one umbrella agency that provides a full digital service will ensure your messaging stays consistent across all platforms. This is because full-service agencies understand all aspects of your brand personality and business objectives and handle all aspects of your marketing, allowing them to establish a coherent brand voice. As a result, you will be able to build a strong digital presence among a community of trusting customers.
2. Broader skillset and fresh perspectives
Full-service digital agencies often include people with a wide variety of skill sets. Each of which are often experienced in their individual fields. This not only diversifies the skills your business has access to, but also provides your business and its digital strategy with fresh perspectives, ideas, and industry expertise that you otherwise would not have had access to.
3. Scalability
As your business grows, you will need an agency that will grow with it, maintaining productivity and adjusting services accordingly. A full-service digital agency will be able to scale their efforts up or down to work with your company’s short term and long-term goals. They have the skills, people, resources, and experience to scale marketing campaigns to fit with your changing marketing needs. This includes offering additional services and customizable packages.
4. Cost effective
You’ll be surprised to know that hiring a digital agency is much more cost effective than hiring an in-house team or sperate agencies for different services. Due to training, facilities and staff benefits, an in-house team can consume a marketing budget, and spreading your costs across a range of agencies can result in having to sacrifice certain services. A full-service digital agency ensures that your marketing budget is used wisely and strategically.
5. Quantifiable results
Full-service digital agencies work by finding the most effective methods for businesses according to Key Performance Indicators. This helps businesses get the most ROI (Return on Investment) and reach objectives quicker.
These agencies will deliver weekly, bi-weekly, and monthly reports that will help you understand your progress, compare data with previous months, and alter your strategy to get the most out of your budget.
Take your brand to the next level with Bigger Picture
Bigger Picture is a full-service agency that crafts bespoke brand, digital and technical solutions that are sector leading and designed to help our clients grow. Our discover-first approach allows us to uncover every brand we work with and tell their story in the way it deserves to help their audience find, engage, and act.
To take your brand to the next level, get in touch with a member of our diverse, talented creative team.