As an experienced web design agency, we can confirm that video marketing is just as important for you SEO as the written content on your site.
In all seriousness, video content might be becoming more important. Current data is showing that video consumption has never been higher. The value it can provide to your business must not be overlooked.
As digital marketing and web design evolves, we are continuing to see trends favouring video content. That’s why we’re explaining exactly why you start incorporating video and animation into your web design strategy.
10 video consumption statistics in 2021
1. Social videos generate 1200% more shares than text and image combined.
2. Viewers will retain 95% of a message when it comes from a video, compared with just 10% when reading it in text. That’s a massive difference!
3. 96% of people have said they have watched an explainer video to learn more about a product.
4. 78% of people watch online videos weekly, and 55% view online videos every single day.
5. Including video on landing pages can increase your conversion rate by a whopping 80%.
6. People will watch an average of 16 hours of online video per week. That’s increase of 52% in the last two years.
7. 68% of consumers would prefer to watch a video to learn about new products and services, compared with articles, infographics, e-books and presentations.
8. 85% of people would like to see more videos from brands in 2021.
9. Video consumption is increasing across all age groups, with the largest increases seen in people over 46 years old.
10. 93% of brands generated a new customer because of a video posted on social media.
Video performance on social media
Should I post video content on Facebook in 2021?
Ever watched one video on Facebook and found yourself in a video-watching rabbit hole that you can’t escape from? Don’t worry, us too.
Watching video after video on Facebook is an easy habit to fall into. Here are some statistics to prove it.
- 100 million hours of video are watched on Facebook every day.
- Videos on Facebook receive 135% more organic reach on average than a photo.
- 85% of Facebook video is watched with the sound turned off. That’s why so many videos now include subtitles.
- Facebook generates over 8 billion video views per day, on average.
- Native videos on Facebook perform much better than YouTube links. Native videos have a 10x higher reach.
Should I post video content on Instagram in 2021?
Instagram was primarily a photo-sharing app in its early years, but with the introduction of Stories, IGTV and Reels in recent years; it’s obvious that they are trying to make the most of the popularity of video content.
Here’s some Instagram video statistics to help you decide whether you should post video content on the platform.
- Instagram video ads receive 3x more engagement than image ads.
- Interestingly, mobile-shot Stories outperform studio-shot ads 63% of the time.
- 70% of Instagram users watch video content on Stories on a daily basis.
- However, Instagram is the only platform where photos still receive more engagement than video.
- 79% of all active Instagram users say a video ad has convinced them to buy a product or software.
Why your website should include video and animation
- Improve your rankings in SERPs
The saying ‘Content is King’ applies to videos too. Google might not index the actual content in the video, but the way the data is optimised on the video can make all the difference.
Using keywords in the video title, descriptions and ALT tags can provide an SEO boost.
You should also consider starting an optimised YouTube channel, even if you have the video content embedded on your site. The channel and videos will provide additional quality backlinks and information about your website. - A chance to show off your brand personality and products
Videos are a great way to connect with your website visitors, humanise your brand, and build trust.
Visitors will buy from businesses they trust, and a brand video can help your business do that.
Videos are the best way to highlight your brand and show that you believe in your product or service.
- Stand out from your competitors
A lot of businesses (and marketers) are still unaware of the impact of video content. As more and more companies become aware of its success, your competitors may use this opportunity to get ahead.
Make sure you’re one step ahead of your competition and start incorporating video content into your web design and marketing strategy today. - Improve your user experience
A video provides additional content to the written content on your site, but in a more compelling way for the visitor.
Competitors are more likely to remember your video, than the content they read on a competitor’s site.
Remember, we proved this earlier when we said that people will remember 95% of a message when it comes from a video, compared with just 10% when reading it in text.
When you factor in that video links are easily shared, you have a great opportunity for your content to be shared across social platforms too.
What kind of videos should my business make?
- Introduce your business
Use this as an opportunity to tell your customers who you are and what you’re about.
This is essentially a mini TV advertisement, but optimised for the digital world. A video like this is often presented on the website’s homepage.
- Product and service videos
Using TV advertisements to promote your product was the norm 10 years ago, but they can be costly and ineffective in this day and age.
Videos on your website, social channels and YouTube don’t need to be restricted by specific time slots, length or content.
Use these channels to make a brilliant video that shows your brand personality and lists your USPs.
- Testimonials
A customer’s very own experience with your brand can speak volumes. Consumers are much more likely to trust other people than a salesy video from a brand.
A strong testimonial video is going to evoke a much better response than a text testimonial.
People can be sceptical when it comes to trying out new brands, and a video testimonial can help them overcome this.
- Tutorial videos
Nobody wants to read instructions anymore when YouTube exists.
Videos that answer “How to…” questions are readily available online. Optimise your tutorial videos to answer relevant questions.
Break your videos down into multiple parts so viewers don’t need to watch a full 30-minute long tutorial.
What should my business avoid when making a video?
There are a few things you should try and avoid when it comes to making a video for your website. Here are a few tips to keep in mind.
- Keep it short and sweet
Try and nail all the important points, but keep in the allotted time to keep your viewers’ attention. Avoid long screen time as it can negatively affect your video performance.
If your topic won’t fit into a short, simple video, you can always break the message down into multiple shorter videos. This will also give you additional video content to work with on your social media channels!
- Don’t be boring
People will zone out or scroll past a boring video that doesn’t grab their attention. Keep your video exciting and get to the point.
- Always remember your Call To Action
Without a CTA, your video is achieving…nothing. Grab your viewer emotionally and encourage them to act. Ask your viewer to complete the cycle by telling them exactly what you want them to do next.
Why you should incorporate video and animation into your web design strategy
The impact of video should not be underestimated. Now that you understand the positive impact that adding videos to your website can have, it’s time to get started.
If you are in need of video marketing support, or you feel that you entire web design strategy could do with a revamp, we can help. Get in touch with our team today to kickstart your project.