Creative thinking, insights and ideas

Your website should be designed for people, like Janet in HR, or Alan from an investment bank, or maybe even Elena the CEO. Giving a face to your audience helps make decisions and guide a design - always keeping the user in mind. Find out how to utilize audience personas.

Humans have attention spans like goldfish. That’s the current thinking in large parts of the web design industry. Whilst we’re not entirely sold on that idea (it seems a bit harsh!) there is certainly some merit to the thinking behind it.

Over the last few months we’ve been working closely with F3GROUP to reinvent their website. The time has come and we’re excited to announce the launch.

Engaging websites convert. That’s a well-known truth in the web design industry. What seems to be less well known is how to create engaging websites that entice users to convert. Find out how here.

Modern chatbots are now extremely capable and flexible, and given the right script and deployed in the right ways, they can provide fantastic extra value for your users.

Without users really noticing it, colour in web design is one of the most important factors in how memorable, enjoyable and effective a website is. Find out why...