Creative thinking, insights and ideas.

Our web design studio in Basingstoke, Hampshire opened its doors in 2005 and were amongst the first generation of ‘digital first’ web design agencies. Although we’ve grown up as a business, our passion for producing leading websites has only got stronger.  Today we have design and development studios in Hampshire and Katowice, full of creative and technical talent.

If you work in the web design industry you’ve probably heard this one before: “people have shorter attention spans than ever before, so the content you create should be short and easily-digested. It’s all about going viral”.

If I asked you how your website was performing, what would you tell me? If that question elicits a sense of panic, a blank stare or an empty head then this blog could be exactly what you need.

Search Engine Optimisation (SEO) is very often referred to as some sort of dark art. The web design industry is full of myths and exaggerations about SEO, and for the uninitiated, it can incredibly confusing. All this talk of algorithms, backlinks and tags only really serves to blur the picture and perpetuate the belief that you should be employing wizards to do your website’s SEO.

Your website should be designed for people, like Janet in HR, or Alan from an investment bank, or maybe even Elena the CEO. Giving a face to your audience helps make decisions and guide a design - always keeping the user in mind. Find out how to utilize audience personas.

Humans have attention spans like goldfish. That’s the current thinking in large parts of the web design industry. Whilst we’re not entirely sold on that idea (it seems a bit harsh!) there is certainly some merit to the thinking behind it.