At Bigger Picture, our expert team of web designers and creative web developers craft bespoke websites that captivate audiences, inspire action, and leave a lasting impression. Working with brands throughout Hampshire and beyond, our websites are designed and built to help you find, engage and convert the right audience. All of our websites come with powerful content management systems from Webflow or WordPress.
Web design for brands that want to be remembered
For nearly two decades, we’ve been pushing the boundaries of web design to deliver no bull results for brands across most sectors. Our approach is simple: no templates, no shortcuts, no compromises.
We believe in breaking industry molds and discarding overused styles to create something truly unique for your brand. Our award-winning creative team specialises in producing powerful, flexible design systems that showcase your brand’s story and solutions beautifully from mobile to desktop.
We don’t stop at pretty design. We’re a web design agency in Hampshire with expertise in motion design and interactive experiences, engineering websites that don’t just look amazing but also engage users and drive conversions.
Web design case studies
Browse more work
Recorra
A new customer portal and website with dynamic quoting tool for the recycling and waste company in London and the South East

K2 Space
A new website for London’s leading fit out company

Certo
A new brand and website for the mobile security experts

GoodHub
A new brand, website and ongoing marketing for the fundraising platform redefining what it means to give

Celebration of Life
A new brand focused on life, clarity and positivity

Raaft
A complete brand and ongoing marketing support for the complete terrace system
Flexible web design systems
Our website design approach focusses on reusable components and flexible layouts designed specifically for your brand and content. Unlike rigid templates or pre-built themes, our bespoke design systems allow you to:
- Quickly create new pages without compromising on style or functionality
- Maintain visual brand consistency across all areas of your site
- Adapt easily as your business grows or evolves
By focusing on your content, your audience, and your goals, we ensure every element of your website design system feels on-brand, memorable and totally bespoke to you. The result? A website that’s not only beautiful but also scalable, efficient, and unforgettable.
Why Choose Bigger Picture as your web design agency?
From microsites to e-commerce and portals
Need an exciting product launch platform? Perhaps a microsite to shine a light on your sustainability efforts? Or a 100,000 page e-commerce website with deep integration into your ERP? Our experience with digital is unmatched and our excitement for what is possible unwavering.

Web design process. The Bigger Picture way.
Discovery
Our digital experts collaborate with you to define your goals, research your competitor landscape, and identify what will set you apart.
Data Analysis
Expect data-driven decisions over presumptions with us. We'll analyse your current data to determine how people find and interact with your current site to improve user journeys and conversion rates.
Plan
Once our people have a deep understanding of your brand and its audience, we’ll agree on a plan including sitemap, user journeys, UX features, conversion points, functionality and more.
Conceptual Work
After defining current leaders in your space along with mood boards and brand guideline input, our creative web design team start with a blank canvas and bring your brand to life on screen.
Complete Design System
With the creative direction agreed on, we will continuously share and collaborate on a complete bespoke design system to ensure every page of your new website is covered.
UX Prototyping
We don’t rely on static visuals alone. Key UX features like product configurators, calculators, and conversion tools will be prototyped in browser to demonstrate the finest micro-interaction details.
Development
Once all creative is finalised, our team of front-end and back-end specialists develop fast, robust production code engineered for speed, SEO and future updates.
Quality Assurance
Before launch, every element of your website is thoroughly tested in a staging environment where our main goal is to break (and fix) what we've built before we launch in your production environment.
Don’t take our word for it. Here’s what our client has to say.
We wanted to consolidate our 4 websites into 1. We looked for an agency that could do both the booking/account system and design at a high-end level. Bigger Picture far exceeded our expectations. What we have now is a high performance website, lots of slick but simple animations and an overall flawless website. To top it off, the CMS system provided was custom built around us.
Ready to create an extraordinary web design?
Your web design should be more than just acceptable, it should be memorable. Let’s work together and create a bespoke digital experience that engages your audience and drives results like never before.
Web Design FAQs
Other services you may be interested in

Branding
We collaborate to define your goals, research your competitor landscape, and identify areas of Improvement.

WordPress
Powerful, fast and bespoke websites powered by WordPress. No themes, no bloated page builders, no compromise on quality.

SEO
We deliver data-driven SEO strategies that drive real results, combining technical expertise with creative content to drive business growth.
Latest Web Design Insights from Bigger Picture

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As artificial intelligence continues to reshape the digital landscape, Google has released updated documentation clarifying how AI-generated content and on-site AI features should be used. For digital marketers, staying informed about these evolving guidelines is critical, not just for compliance, but for maintaining a competitive edge in an AI-driven search environment.
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Sustainable web design in 2025: Practical steps designers can take to reduce digital impact
As of 2025, the average website produces 1.76g of CO₂ per page view, making digital experiences a surprising but significant contributor to global emissions. The good news? Designers have the power to change that. This guide explores practical, real-world strategies to make websites more energy-efficient, from smarter image handling to cleaner code and green hosting.
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Figma Config 2025: The future of design, unveiled
At Config 2025, Figma didn’t just unveil new features, it redefined what’s possible in digital design. From real-time responsive layouts to AI-powered code generation and live web publishing, this year’s announcements signal a new era where design, development, and deployment live in one seamless flow. Whether you’re a designer, developer, or creative team lead, here’s why Figma’s latest evolution matters.
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Google Ads Introduces AI Max for Search Campaigns
Google is pushing a new era for Search campaigns with the introduction of AI Max, a powerful upgrade set to launch globally in beta later this month.
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A social media must: How to win big with short-form videos
Attention spans are shrinking faster than ever, and social feeds are bursting at the seams with content vying for eyeballs. So, how do you cut through the noise? Enter short form videos, the ultimate crowd pleasers that grab attention in seconds and keep viewers coming back for more.
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Is responsive web design enough in 2025?
Responsive web design revolutionised the internet in the early 2010s, shaping how we build and experience websites across devices. But fast forward to 2025, and the digital landscape looks vastly different. From AI-driven personalisation to real user metrics and dark mode expectations, users now demand far more than just a mobile-friendly layout. So, is ticking the "responsive" box still enough or is it time to rethink what a truly modern website should be?
Website Trend

Navigating Google’s March 2025 core update: What we’ve learnt & what it means for your brand
The March 2025 Google core update has sparked a wave of questions from business owners and marketers: “What does this mean for us? Are we at risk? What should we do next?”
SEO

Top 5 CRO web design considerations when planning a new website
So, you’ve taken the plunge and decided it’s time for a new site. Maybe your website was looking dated? Perhaps it was no longer pulling in the leads or sales it once was? Or was it getting a little too slow and dropping from search engine result pages? Whatever the reason, don’t miss the chance to create a website designed to engage visitors and drive conversions.
Digital