Creative thinking, insights and ideas

This is my first week at Bigger Picture, well, actually in the digital industry. This article is an overview of what I have learnt about on-site SEO. I hope you find it as interesting as I have.

The power of social proof has been well-documented, especially on the internet. The world wide web abounds with testimonials, star ratings and entire websites dedicated to reviewing businesses, restaurants and even employers.

Keyword research is one of the most important factors for your digital strategy and new website design to succeed. Often overlooked by design agencies and marketers alike, this article is to help you understand why and how you should do keyword research before starting a new website.

Progressive Web Apps have the potential to be a bit confusing if you’ve never come across them before. Essentially, it’s the best bits of mobile apps, but in the format of a website.

Ecommerce is on the rise. In fact, it is predicted that 18% of all UK purchases will be online this year and that by 2040, 95% of purchases will be facilitated by Ecommerce. There are lots of reasons for this, and far too many to dissect here.

User Experience design, or UX design, is something you’ve probably heard of. Nearly all creative agencies will use the word UX, and why not? Every person who visits your website will experience it, so it makes sense, right? Wrong.